About

The Blog

Sendaidagashi is a small blog about Sendai and the wider Tohoku region — the food, the crafts, the festivals and the ordinary streets that visitors walk past without knowing what happened on them. We write the way a neighbour would explain a place: what it is, when it is at its best, how long it takes to get there, and whether it is worth the detour in the season you happen to be travelling.

The name comes from Sendai Dagashi, the plain handmade sweets the city has been making since the Date era — starch syrup, brown sugar, roasted grains and sesame, shaped by hand and sold by the piece. They are cheap, unglamorous and completely local, which is more or less the spirit we try to keep in the writing here.

What you will find here

Seasonal guides: plum and cherry blossom spots across Miyagi, strawberry greenhouses that open from January to June, summer festivals, and the quiet snow months when the city is at its most photogenic. Walking routes through the old districts of Sendai, with the shops and temples worth stopping at along the way. Notes from study visits and networking meetings between tourist information centres across Tohoku, which is how we learn what smaller towns in Akita, Fukushima and Iwate want travellers to see.

Articles are grouped into three categories — Tourism Spots, Staff’s Pick and Recommended — so you can start either from a place or from a season.

About the authors

The blog is written and edited by the Sendaidagashi editorial team. Everything published here is based on our own visits and on public information about the places we describe. We do not accept payment for coverage, and we do not publish sponsored listings.

Opening hours, prices, access and seasonal dates change often — especially for farms, festivals and small family-run shops. Please treat the practical details in older articles as a starting point and check the current information with each venue before you travel.

このブログについて

仙台と東北のまち歩き、郷土のお菓子や食べもの、祭りや季節の行事を、地元目線で紹介しています。ブログ名は、伊達の時代から受け継がれてきた素朴な手づくり菓子「仙台駄菓子」に由来します。四季の観光スポット、いちご狩りや花の名所、街歩きコース、そして東北各地の観光案内所をめぐる研修の記録などを掲載しています。

掲載内容は取材時点のものです。営業時間・料金・開催時期などは変更されることがありますので、おでかけの前に各施設の最新情報を必ずご確認ください。